Wednesday, March 12, 2014

Demand for Buick Encore Remains High

Last year in August, we warned of a possible Buick Encore shortage due to high demand (2013 Buick Encore Demand Causes Encore Shortage). Demand for the Encore remained high through the end of the year, and is showing no signs of slowing down in 2014. In fact, the Encore has become a top pick in the Small Luxury /Sub-Compact CUV segment, one of the industry's fastest-growing segments.; a segment that grew by 52% from 2012 to 2013 alone and is expected to more than double in sales between now and 2018.

"The small SUV segment looks like the next hot spot in the new-car market," said Karl Brauer, senior analyst for Kelley Blue Book. “The combination of functionality and fuel efficiency offered by models like the Buick Encore makes them a compelling value equation for consumers."

Why are shoppers picking the Buick Encore as a favorite among sub-compact CUVs? Encore customers cite good fuel economy, high quality and exterior design as the top reasons for purchase, with one in two buyers coming from a non-General Motors brand. “Right out of the gate, demand for the Encore was high,” said Tony DiSalle, vice president of Buick marketing. “It accounted for most of the segment’s growth last year and that’s because it offers the right safety, technology, and features in the right-sized vehicle for many customers.”

In our August blog post, Nick Richards, spokesman for Buick, was quoted as saying, "We're kind of creating this segment (and) we're learning as we go." Well, we'd say it's safe to say that Buick has graduated with honors. The Buick Encore is perfectly designed to fit the lifestyle of young professionals, small families, and all city dwellers.

2014 Buick Encore

The Buick Encore has already earned several awards and accolades, including:
  • Kelley Blue Book's 2014 5-Year Cost to Own Award Winner
  • Highest Ranked J.D. Power Initial Quality Study in the Sub-Compact CUV segment 
  • Insurance Institute for Highway Safety 2013 Top Safety Pick 
  • 5-star Overall Vehicle Score for safety from the National Highway Traffic Safety Administration

How popular has the Buick Encore been for US shoppers? US consumers purchased 31,046 Encores since the small, premium crossover went on sale in January of 2013. There were 97,311 Buick Encores sold globally in calendar year 2013.

While some dealers across the country may have struggled to retain Encore on their lots, we here at Ferguson Buick GMC have been able to maintain a huge Buick inventory selection, including the Encore. If you're in the market for a small SUV, or sub-compact CUV give us a call at 918-258-1800 and test drive the 2014 Buick Encore today!

Check out our the entire 2014 Buick model line up; including: the 2014 Buick Regal, the 2014 Buick Enclave, the 2014 Buick LaCrosse, and the 2014 Buick Verano and of course the 2014 Buick Encore.

Come by for a test drive, or schedule your next vehicle service. Ferguson Buick GMC is your one stop shop for new and used car purchases. We also have GMC and Buick parts, accessories, and service.

Source: Buick

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