Monday, November 14, 2016

2017 Buick Cascada Touring Now Offered in New 'Sport Red' Color

Oklahoma has a deep connection with the color red. The name Oklahoma is actually derived from two Choctaw words, "ukla" meaning person and "homma" meaning red. Foreigners can easily tell they've landed in the sooner state, thanks to Oklahoma's instantly recognizable red clay soil. Plus, Oklahoma is the only state that has rose rock. Rose rock has a red coloring and petal-like shape, similar to that of a rose. And then, of course, there is OU. Fans of the University of Oklahoma are passionate about one very specific shade of red - crimson. 

Buick released the all-new Cascada convertible early this year. The convertible has been an instant hit with our Oklahoma shoppers who want to live life wide open. However, when it was first released, the Cascada was only available in half a dozen color options; and red was not one of them. We knew a lot of our Oklahoma shoppers were interested in the Buick Cascada, but wanted it in their favorite color. It looks like Buick has answered those calls! 

 If your dream is to drive a red convertible, the latest Buick Cascada Sport Touring color — Sport Red —can make that a reality. Buick says the new color option is being offered in response to customers who asked for a shade of red. Buick's Vice President of Global Sales & Marketing, Duncan Aldred, stated the following, "We’ve heard it from customers all year: ‘What a beautiful car. Can I get it in red?’ Well yes, now you can!" We expect the new color to be a big hit for our Oklahoma customers. 

Along with the sport red exterior color option, Buick is giving the new Sport Touring Cascada an exclusive Dark Effects Package. The Dark Effects Package features as body-color trim across the decklid, and gloss-black finish on the convertibles 20" wheels, mirror caps, and grille. On the inside, the package adds new red stitching that contrasts the seats, doors, and instrument panel. The Dark Effects Package is paired exclusively with the new Sport Red exterior color. 

This new addition to the Cascada portfolio offers a modern style statement with blacked-out exterior trim and red interior stitching, all at a price that leaves room in your budget to explore the open road. 

The new Sport Touring Cascada in Sport Red with the exclusive Dark Effects package is the second unique expression added to Buick’s convertible lineup this year. Earlier this fall, the 2017 Cascada Sport Touring launched with a vibrant True Blue exterior color, an exclusive new 20-inch wheel design and sporty interior trim. 

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