Tuesday, April 25, 2017

4 Years In a Row GMC Claims KBB 'Brand Image Award'

For over 90 years Kelley Blue Book has been producing vehicle evaluation information that consumers trust. One evaluation, in particular, is KBB.com's Brand Image Award. Winners of the Brand Image Award are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch™ study. Winners of the award score high on important factors that matter to new car shoppers, and have a positive perception among consumers. 

Over the past four years, GMC has dominated KBB's Brand Image Award. GMC has won the 2017 Brand Image Award; making it the fourth consecutive year for GMC to claim the prestigious award. 

KBB.com's executive editorial director, Jack Nerad, had the following to say about GMC's achievement, "GMC’s ‘Professional Grade’ ideology has struck a resonant chord with consumers, and that’s reflected in car buyers visiting Kelley Blue Book’s website, KBB.com, naming GMC 2017’s Most Refined Brand. The extra attention to design and detail found across GMC’s lineup has clearly resonated with American consumers."

Receiving the Most Refined Brand award for a fourth consecutive year reflects GMC’s commitment to our core brand pillars. Consumers appreciate GMC’s ability to deliver bold, capable and precisely crafted vehicles that fit their lifestyle. Tulsans, in particular, are flocking to GMC trucks; such as the GMC Canyon and GMC Sierra. These trucks sets the bar high with purposeful technology inside and out. 

Kelley Blue Book, in years past, has also acknowledged GMC's Denali sub-brand as the highest expression of premium vehicles, for continuing to elevate the brand’s overall perception among consumers. 

GMC's sister company, Buick, has recently released a premium sub-brand of their own called the Avenir. The Avenir sub-brand will represent the highest expression of Buick luxury; just like Denali has demonstrated with GMC. You can read more about the Avenir sub-brand here

Ferguson Buick GMC, in Broken Arrow, Oklahoma, is the fastest growing GMC dealer in the United States! Consider Ferguson Buick GMC for the purchase of your next new GMC Truck or SUV. It is our goal to provide you with an excellent purchase and ownership experience.

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